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Women in Games 2005 Conference

University of Abertay Dundee

Location: University of Abertay Dundee
Date: 8th, 9th and 10th August 2005



Programme

Monday 8th August 2005


10.00 - 10.45 am
Registration and Coffee
Location: Hannah Maclure Student Centre at the University of Abertay,
Dundee
http://www.abertay.ac.uk/About/SCentre/Inside.cfm

10.45 am - 11.00am
Welcome Address
Professor Bernard King, Principal, University of Abertay, Dundee

11.00 am - 12.00pm
Keynote 1: Developing Games Backwards and in High Heels
Ernest Adams

12.00 - 13.00 pm
Lunch

Session 1 (13.00-14.45)

13.00 - 13.45
EA - Maxis
Susanne Laughton, Electronic Arts Marketing Manager for Maxis (tbc)

13.45 - 14.05
The Battle for screen time: the exclusion of women and girls as video game players
Suzanne Freyjadis-Chuberka, Austin

14.05 - 14.25
Demon Power Girls: regimes of form and force in videogames Buffy the Vampire Slayer and
Primal Tanya Krzywinska; Brunel

14.25 - 14.45
Moderated Question Session

14.45 - 15.15
Coffee Break - Networking

Session 2 (15.15-16.50)

15.15 - 15.50
Computer Games: Play and the politics of difference
Professor James Woudhuysen

15.50 - 16.10
The nonsense of gender in Neverwinter Nights
Hilde Corneliussen and Torill Elvira Mortensen Bergen Uni, Norway

16.10 - 16.35
Just for the fun of it: Attitudes towards technology
Elena Bertozzi, Indiana

16.35 - 16.50
Moderate Question Session
Session moderator to be agreed

16.50 - 17.00
Short Break

17.00 - 17.45
Panel Session moderated by T.L.Taylor
Thinking past Pink: Critical considerations of women and gaming.
Mette Fairgrieve, Tina Lybæk, Tore Vesterby, and Emma Witkowski

17.45 - 18.30
Panel Session moderated by (tbc)
(tbc)

18.30 - 19.00
Transport to Visions from Conference

19.00 - 21.00
Networking Event Sponsored by Visual Science
Location: Visions, Seabraes, Dundee.
http://www.curzonholdings.co.uk/curzon_interiors/projects/offices/seabraesmill.shtml


Tuesday 9th August 2005

Session 3 (9.00-11.00)

09.00 - 10.00
Keynote 2: Researching your Target Audience: How to Give the Player the Experience you Intend
Melissa Federoff

10.00 - 10.20
The virtual toy box: tailoring game play & graphics to the female pre-teen market
Kaye Elling, Blitz Games

10.20 - 10.40
Ordering the Field: Educational Game Studies
Suzanne de Castell, Jennifer Jenson,York Uni, Simon Fraser Uni, Canada

10.40 - 11.00
Chaired Question Session

11.00 - 11.30
Coffee break - Networking

Session 4 (11.30 - 13.00)

11.30 - 11.50
Designing for the future
Susan Wilson, Kent

11.50 - 12.00
Game on: a Veduta Ideata Star World
Maggie Parker, Teesside

12.00 - 12.20
Cultural variation in games publishing
Martin Kane, Teesside

12.20 - 12.40
The User Needs Paper…
Lucy Joyner and Jim TerKeurst

12.40 - 13.00
Chaired Question Session

13.00 - 14.00
Lunch

14.00 - 14.45
Panel Session moderated by Aleks Krotoski
Marketing Games to a broader audience
Jennie Kong (SCEE, ex-Nintendo, has launched all major platforms since N64 including handhelds), Faye O'Donaghue (Ubisoft)

15.45 - 15.15
Coffee break - Networking

Session 5 (15.15-17.30)

15.15 - 16.15
Keynote 3: Gamer Chicks: How a Generation of Young Women Inhabit Virtual Worlds Online
Constance A. Steinkuehler

16.15 - 16.35
Keeping it Real Gender Equity and digital games
Jennifer Jenson,York Uni, Canada & Suzanne de Castell, Simon Fraser Uni, Canada

16.35 - 16.55
From desperate housewives to hip college girls: Studying the female Sims avatars.
Vered Pnueli, Brunel

16.55 - 17.15
Consumption of Avatars
Eva Gustavsson and Peter Zackariasson, Umea, Sweden

17.15 - 17.30
Chaired Question Session

19.00pm - Pre Dinner Drinks
19.30pm - Conference Dinner Sponsored by the University of Abertay, Dundee
Location: Apex Hotel, Dundee
http://www.apexhotels.co.uk/dundee_hotels_cityquay/index.html


Wednesday 10th August 2005 Student Forum

09.30 Session 6

09.30-10.20
Chaired Panel Session
Presenting Yourself!Presenting and marketing yourself for any job is a difficult task and no less so in the Entertainment Software industry. Learn how to best package yourself to get the attention of busy hiring managers.
Robin McShaffry from Mary-Margaret.com, along with a panel of industry veterans will discuss CVs, interview tips, presenting your demo, and other hot games hiring topics.

10.20 - 10.30
Student presentation - 10 min
Robin Sloan

10.30 - 10.40
Graduate presentation - 10 min
Beth Sutherland (Absolute Quality)

10.40 - 10.50
Student presentation - 10 min
Caroline Weller

10.50 - 11.00
Chaired Question Session

11.00 - 11.20
Coffee break - Networking

11.20 - 11.50
Presentation
Winging it into the Games Industry
Dare to be Digital is a unique international student games development competition now running across the UK/Ireland and Asia and is based at its home Abertay University, Dundee. Jackie and her female team have been running the competition for 5 years and this session will give an overview of its development and profile some of the prototypes created.

11.50 - 12.50
Closing Keynote 4: Gamework: Gameplay - a chilly place for women?
Aphra Kerr

12.50 - 13.30
Chaired closing question session
Moderated by Mary-Margaret Walker
Join in with our panel as we wrap up the conference, reflecting on issues raised and exploring the future with Q&A.

13.30 - 14.45
Late Lunch

14.45
Visits optional or travel to EIEF Science Centre - Robotix exhibition IC CAVE/White space/Embreonix and DareSt Andrews/Glamis/Arbroath


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