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We are very sorry to announce that this year’s Women in Games Conference has been cancelled due to low delegate numbers.

If you have any questions, concerns or comments about the cancellation please contact us via bradford@womeningames.com or you can take our Women in Games 2010 survey online at http://freeonlinesurveys.com/rendersurvey.asp?sid=4uedk4udy9ss4iz724218 to give us your feedback anonymously.

Date: 25-26th March 2010
Place: Bradford, United Kingdom

Full two day conference pass £200
One day only conference pass (Thursday or Friday) - £125
Conference dinner (Thursday evening) - £35 at the National Media Museum.
Concessions (full conference pass) - £125

Programme details here - including conference dinner details.

More speakers announced

Aphra Kerr, Hannah Marston, Andrew Walker, Rebecca Bull and Paul Mayze - full details on the speakers page.

Sheri Graner Ray, Senior Designer with Schell Games and Richard Wilson, CEO of TIGA.


The conference is being held at the Norcroft Centre. The venue for the conference dinner on Thursday evening is still to be confirmed.


1. Race for the future
How a multiethnic and multicultural industry is changing the 'face' of those in the games industry.

2. Global Neighbours
Now we are becoming a global village, how might this affect our perceptions of what constitutes 'entertainment'?

3. Can I borrow a fiver?
How is the recession and tax break issues affecting the industry? And what does it mean for the future of the UK industry, now that outsourcing is more global than ever?

4. My small, international development team
The Internet is becoming the network between companies and physical locale is no longer an issue. What does this mean for the future of game development in the UK and abroad?

5. 'Girls study video games?'
How misconceptions and stereotypes could be affecting girls/ women joining video games courses at all levels.

6. Gender Blind
A term used in the last few years is 'colour blind'- the idea of seeing a person not a colour. Consider how women are seen as their gender only, does gender need to be forgotten for a true integration?

Press release

University of Bradford in cooperation with Bradford College will host Women In Games 2010 in March. Women In Games is in its 7th year and Bradford brings a strong technological and cultural background to this internationally recognised event.

"We are very excited to be hosting the next Women in Games conference in Bradford, through a collaboration between The University of Bradford and Bradford College," commented Mark Eyles, founder of Women in Games, "both institutions have a commitment to computer games and will be working closely with local developers to ensure that Women in Games continues to act as a bridge between industry and academia."

Traditionally the games development industry has been dominated by young, white, middle class males. The Women In Games conferences battle to combat this and with this aim the theme for 2010 will be diversity, looking at nationality and ethnicity as well as gender. With a focus firmly on Industry and Academia the Women In Games 2010 conference looks to showcase the Industry, academic research and latest technologies relating to games and women

As developers move more frequently between studios across continents and outsourcing has taken off in Eastern Europe, China and India to name a few, consumers of games are more likely to be found in countries not traditionally associated with strong markets or sales. With the opening and expansion of global markets the old boundaries between Asian and Western games industries are no longer so well defined. Therefore traditional views of the games industry need to change and evolve.

"Technology is a global industry" commented Dr Ian Palmer, Dean of School of Computing, Informatics and Media at the University of Bradford "and our students need to be ready for tomorrow. The University of Bradford is active in promoting games and technology to women and those traditionally not involved within the industry and we are passionately dedicated to celebrating diversity and confronting inequality."

Academic games courses look to encourage diversity and inclusion from the younger and next generations of games developers. Simultaneously within education more and more students enter from highly varied backgrounds around the world and are choosing to study the development, design, business and culture of games worldwide, and many choose to do this in the UK.

"Bradford College is committed to encouraging all regardless of race, age and gender" commented Michele Sutton OBE, Principal of Bradford College and as such won the Regional Champions Award for Diversity and the National Association of Colleges Beacon Award for Diversity in 2008. "People are at the heart of education and 'Women In Games' underpins our long history of inclusivity at Bradford College."

Our goal for Women In Games 2010 is to build bridges between different cultures within the games industry, game markets and game study, in what is becoming an increasingly globalised marketplace.

The conference welcomes participation from women and men from a variety of backgrounds - arts, humanities, social sciences, exact sciences and computing, both academics and industry professionals, to explore the issues that open up the whole game development process.

Email bradford@womeningames.com for more information on the conference.

Women in Games 2010 Conference Sponsors

   Mary-Margaret Recruitment

Email enquiries@womeningames.com for more details on sponsoring the conference

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